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Apalus Hair Straightening Brush Review

Last update: Sep 25, 2017 13:39, April Williams

My best friend always makes fun of my attempts to straighten my very curly hair because no matter how hard I try, it always looks a bit stiff and almost “crunchy” after using my flat iron. My hair is not thin, but it is a little thinner than average. It is also very curly thanks to my Irish heritage. It tends to look absolutely terrible unless I use massive amounts of products such as curl-defining gel on it. I have used the Apalus brush hair straightener and to be quite honest, it weighed my hair down. For this reason, I stopped using styling tools, so, my curls often got frizzy and unmanageable.

I was browsing online to see if I could find a styling tool that could straighten my hair without being as harsh as a flat iron, I even came across how to straighten curly hair without heat at all. I tried these methods and they worked for my hair because I have thin hair but these methods actually require the use of oils which weighed my hair down and made it necessary to wash my hair more often. I came across an article about new hair straightening tools on the market and I read many reviews on hair straightening brush devices. I stumbled upon the Apalus hairbrush straightener. The price was very reasonable, so I decided to give it a try. I was having a particularly bad hair day when the package arrived, so I very eager to open the package and try the brush out. I was aware that hair straighteners that don’t damage hair are not unattainable because any kind of heat applied to hair is going to cause some damage over time, but I figured that a hair straightening brush would be far less damaging than using a flat iron and after reading over many ceramic straightening brush reviews and trying the brush out myself, this became confirmed for me.

My First Impression

The first impression of this brush was how quickly it heated up to operating temperature. There is an easy-to-read LCD screen on the back of the brush that shows the temperature that the brush is set to.

The first time I used it, I set it to the lowest setting of 365° F sinec my hair isn’t thick, just to see how my hair would react. It reached the operating temperature in roughly 60 seconds. It didn’t take long at all, which is a good thing because I am fairly impatient.

I thought this brush would be heavy, but it really is not. It is constructed of plastic and does not have heavy, metal plates on it (such as what is normally found on a straightening iron). So, it is lightweight.

The bristles are made of a plastic type material, so there is really nothing there to weigh the brush down. You see, I walk to work, the gym and the grocery store carrying a fairly large handbag containing all of the items I use on a daily basis. I do not want to add anything to this bag that will make it heavier than it already is. Needless to say, I was happy that Apalus brush is light.

This brush does get pretty hot (450° F), but is has a row of plastic bristles around the edge of the brush head, so even if you bump it against your skin or hand, it will not burn you. I can be a bit clumsy in the mornings, so this is definitely a bonus for me. The Apalus‘s design is sleek, so that just add to how easy this thing is to use.

Now, let me go over my experience of actually using this brush. Like I said, my hair is sort of thin, a little past my shoulders and is extremely curly. I plugged the brush in and put it on the lowest setting. It was ready to use in roughly one minute. I was so excited to start using it, I just grabbed it and started brushing my hair as though I was using a normal brush. A few strokes and I was seeing just a slight bit of difference.

I figured that maybe I needed to put it on a higher temperature setting since my hair is so curly. So, I turned it up to 450 and waited another minute or two for it to get hotter. I also decided to section my hair a bit instead of trying to brush all of it at once. I divided a top layer of hair and pinned it up. Then I started brushing the lower section of my hair a bit slower this time. The results were so much better!

The first thing that I noticed was even at a higher temperature, this brush did not put off a weird burning odor like my flat iron does. I know that I usually have to use several passes with my iron to get my hair straight, so I am sure that I am burning my hair in the process. The device did not have that smell.

Another great thing was that there were no lines or creases in my hair like my flat iron leaves. Maybe if my hair was thicker, the lines would not be as visible, but they really show up in mine. Fortunately, this is not the case with Apalus model!

It took me two or three passes with this brush on each section of hair to get it straight. My hair was not “stick straight” and crunchy felling like it gets after sing a flat iron. It was straight but had bounce and looked so much more natural.

Technical points

The cord on this brush is fairly long, and it even rotates 360 degrees at the point where it enters the brush. This means no more tangled cords! If my hair dryer had one of these, I would be thrilled.

This product gets very hot, and 450° F, I believe it is the hottest setting for hair styling products on the market currently. The whole head of model heats up pretty evenly, so there are no hot or cold spots.

As far as operating voltage is concerned, this brush supports 110-220V. If you intend to use this straightener when traveling internationally, you will need an plug adapter.

The best feature of Apalus model is that it has an auto shut off. So, if I should get busy and accidentally forget to unplug it, it will turn itself off. Incidentally, this model has two color solutions: pink and black.

Apalus pink straightening brush

Overall, I love this brush a lot! It got my hair straight without making it look flat. It didn’t put off that odd burning odor. Also, I did not have to use a ton of styling products to get my hair to cooperate. I did use just a few drops of argan oil on my hair right before I dried it. This is because my hairstyle can be a bit on the dry side.

After using the brush, my hair was smooth and shiny, not dry and frizzy. If you have curly hair that needs to be tamed, buy this brush. You will be glad that you did it because it is in the top of best 10 straightening hair brushes!

Reviewed by Mary-Elizabeth.


14 comment(s)

  1. My hair isn’t that curly so I don’t have to work it that much but I opted for a brush instead of a regular straightener since it gives it that volume that suits my face shape better. I bought the Apalus brush because it was cheap and it seemed pretty easy to use, a double win in my book.

  2. Does this brush work for curly thick hair?

    1. Trina

      I have thick curly hair and it works great! The final result is not the same as when you use a flat iron, it’s a more naturally straight look like when you get a blow dry. You do need to brush any tangles out first as it can pull your curly hair and make sure it is completely dry. It works well and has shaved 10 – 15 minutes off my routine.

  3. Is it ok to use with leave-in products, or will they build up on the bristles?

    1. Trina

      Yes, you can use the brush with products in your hair. I think the final results will look best after your hair has just been washed and left to dry naturally. If you with do use it with product in your hair and it seems to build up during the process, just wait until the brush has cooled down and simply wipe it off; it’s super easy to clean.

  4. Does anyone have any hacks on how to clean the bristles if there is quite a build-up of product?

    1. Trina

      I clean mine with rubbing alcohol and an old toothbrush. A cloth could be fine too, depends how severe the buildup actually is! lol

  5. Can I use on wet hair?

  6. No. Not even on the lowest setting. Any damp stands will cause an excessive amount of steam and probably damage. I was lazy drying the ends of my hair once, and will never do it again. It doesn’t perform well on wet hair so don’t even bother trying.

    1. You are very right. It’s not worth even trying to achieve results on wet hair. The only thing that will be achieved is damage.

  7. Does it make your hair static?

    1. I haven’t experienced my hair going static after using it. The results are simply smooth and soft hair.

  8. Sounds like a sweet tool, I just want to know how long is the cord?

    1. The cord is not more than 4 feet (48 inches). To be honest, the cord is a little stiff but its length is long enough to straighten comfortably, as long as your power point isn’t too far away from the mirror 🙂

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